September 21, 2011

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Sorry for the silence — I’ve been distracted by a million and a half other tasks these days. I was in Ottawa, Ontario on Monday for a meeting, and as I made my way there, I saw the most interesting poster taped to a pole.

GROWING OUR PITS FOR TITS! it crowed in bright pink and orange. Naturally, I stopped.

The poster was advertising a new fundraising campaign encouraging women to grow out their armpit hair for (you guessed it) breast cancer research. Using the name “Unshaven Mavens”, to two organizers Malorie Bertrand and Amie Beausoleil want women to go au natural for the month of October, while raising money for the Rethink Breast Cancer charity.

Here’s how it works: on Saturday, October 1st, 2011, participants will apparently gather for a “Pit Start & Clean Shaven Day”, wherein they will “shave their underarms clean of any and all hair.” For the next four weeks, all participants will grow out their armpit hair “for the world to behold”. Progress will be celebrated (and photo-documented) at “weekly pit stops” at an Ottawa bar. The rules are pretty simple: “no shaving, trimming, shaping, bleaching allowed. We’re aiming for Sarah Silverman growth here.” The month-long growing frenzy will culminate in a “Red Carpit Bash” where in women will win awards for their efforts (both in raising funds and in growing hair).

Now, if you’re thinking “hmmmm… female body hair being connected with cancer fundraising,” then you aren’t alone. For those of you who have been reading along, you’ll know that I was fairly critical about the ‘Julyna’ campaign that was staged in Toronto in July (the goal of which was for women to groom their pubic hair into a shape and keep it that way for the entire month, while soliciting donations to support cervical cancer research. You can read more about what I think about it here).

The organizers have argued, on their site that since the armpit area can serve as a place for early detection of breast cancer, it makes sense to draw attention to it with a campaign. As the site suggests, “unshaven mavens will be a diverse group of women who all share at least two things in common — a desire to make a difference and the ability to not take themselves too seriously.”

The organizers appear to be operating with a much smaller scope. In an article on the Apt 613 blog last week, the organizers admitted they only had 11 people registered — a far cry from the numbers the Julyna gals were able to pull in. But of course, growing out your underarm hair, while daring in these hairless times, is still nowhere near as titillating (or as controversial) as etching your pubes in a cute shape.

I like the fact that this campaign is actually public — unlike Julyna, where you kept your fundraising efforts in your pants — and would cause quite a stir if young women everywhere began embracing armpit hair. I also like the fact that overall, the endeavour is not ickily tied to female sexuality in the way that Julyna is.

I look forward to hearing what you think (and to hearing how the campaign goes). Just another gimmick? A viable female alternative to Movember? Let me know…

 

 

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